What’s wrong with this picture?

Fiji Water produces more than a million bottles a day, while more than half the people in Fiji do not have reliable drinking water.

From Message in a Bottle, an article in the latest issue of Fast Company

Re-read that.

Disturbing, isn’t it?

Reading the article, I could not help but be disgusted. I have been a fan of bottled water for years, thinking nothing of the reality of the industry.

We live in a country with 100% reliability in the purity of our drinking water, how many countries can really say that (hello, montezuma’s revenge), and yet we rely on the bottled water industry to provide us with water while 1 in 6 people in this world have no reliable drinking water that is safe for consumption.

I know that this may sound communist…
I know that this may sound anti-American…
I know that this may sound *gasp* liberal…

But, isn’t this just a tad bit indulgent?

Shipping plastic bottles from America to Fiji.
Filling said bottles with water from Fiji.
And then shipping those now full bottles back to America.
All while half of the people in Fiji have no access to the same water that we pay $2.50 (or more) for?

I wonder what would happen if we started drinking tap water and shipped our bottled water to the people who really need it.
I wonder what would happen if we started drinking tap water and used the money we spend on it to provide wells for those that need them.

3 Responses to “What’s wrong with this picture?”

  1. I don’t think it sounds communist, antiAmerican, or liberal. I think it sounds Christian. We need to think through these things…

  2. Oh crap… you used the C-word… The only problem is that certain “Christian Leaders” do not associate this with being a “Christian Concearn”, and so it falls by the wayside (and people die) while they pickett state courthouses protesting Gay marriage and abortion…

    Dang it, you got me started…

  3. [...] Thanks for the heads up on this one, Matt. [...]

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